Brand Questionnaire for Designers & Freelance Creatives - Notion Template

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Introducing a comprehensive Brand Questionnaire template via Notion – the key to unlocking a deeper understanding of your client's vision, ensuring an impactful brand identity. It’s a powerful digital tool designed to:

Uncover the essence of your client's brand.
Meet client expectations from the outset and leave a lasting impression.
Showcase your commitment to the process and attention to detail.
Work for beginners and pros alike.
Optimise your workflow to focus on what you do best – designing!

THIS TEMPLATE INCLUDES:

42 questions.
Answer examples to give your clients a helping hand.
The ability to modify the questionnaire to suit the unique needs of each project.
3 Notion views.
A status tab for each category, so you and your clients can keep track of their answer progress.
The template is in both first person singular and plural pronouns which are highlighted in red. You can modify the pronouns depending on whether you are a solopreneur or have completed the project as a team.
Custom icons for each category, downloaded from www.icons8.com.

DIVIDED INTO THE FOLLOWING 8 CATEGORIES:

CONTACT INFORMATION - 6 questions

Gather some basic details before diving into more details.

GETTING TO KNOW THE BRAND - 10 questions

Extract thorough information to devise a brand strategy, including business goals, brand personality, values and vision.

TAREGT AUDIENCE - 6 questions

Understand your client’s target audience to design an identity that will resonate with the right people.

COMPETITORS - 4 questions

Identify what makes your client's brand unique and where it sits within it’s competitive landscape.

EXISTING VISUALS - 2 questions

What isn’t working right now and why?

AESTHETIC PREFERENCES - 6 questions

You’re the designer, however collaboration is vital, it’s important to know what your client prefers to avoid unnecessary revisions.

BRAND USAGE - 5 questions

Check how the identity will be used and any specific requirements, e.g. scalability.

OTHER - 3 questions

Allow clients to upload mood boards, design references and any questions they may have for you.

WHY NOTION:

Notion boasts a user-friendly interface, ensuring that both you and your clients can effortlessly navigate through your project. No technical expertise required – just a basic understanding of Notion for a smooth, hassle-free experience for all. It eliminates the need for lengthy email threads. Access and modify templates on the free version of Notion on any device – desktop, tablet, or mobile. The appearance of pages varies depending on the device used.

HOW TO DOWNLOAD:

After your payment is successfully processed, you will receive a link to duplicate the template into your own Notion workspace.

PLEASE NOTE:

You will need a basic understanding of Notion to modify and use this template with your clients.

Due to the digital nature of this product, no refunds, cancellations, returns or exchanges will be given.

This is a digital product for personal use only, no physical product will be delivered.

Redistributing the template or claiming it as your own is prohibited, including but not limited to: selling, giving away for free, sharing with friends or a group, including as part of a package of products or new digital product to send/sell to any other person or company.

Templates purchased may not be used to infringe upon any patent, trademark, trade secret, copyright or other proprietary rights of any party or rights of publicity or privacy.

Got any questions? Please email hello@oliviamailey.com

If you love this template or would like to collaborate, please visit www.oliviamailey.com to see more.

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Avoid miscommunication and project revisions with this in-depth 42 question Brand Questionnaire Template for Notion.